It’s Playing app for iPhone and iPad allows easy playback of multiple video formats
When it comes to easy video playback on the iPhone or iPad, it doesn't get much better than "It's Playing" from Addition, LDA. What really sets this one apart from the others is that they have optimized playback with their AdditionFlow© presentation engine to ensure the best viewing expreience.
It's Playing supports many video formats not compatible with the standard video player. No longer will you have to convert your videos to a compatible format sacrificing video quality and precious time. It's Playing supports formats such as AVI, RMVB, MKV, WMV and FLV. It also has easy to use onscreen controls that let you adjust the playback to your preference. You can also easily access details about your videos.
It's playing is compatible with iPhone(3Gs+) iPad(1&2) and also iPod Touch(3G+) and is available in the App Store for $1.99, a great deal for the amount of features and quality of playback this app provides!